5 Reasons to Register for Reach 2022: Best in SaaS

5 Reasons to Register for Reach 2022: Best in SaaS

There’s no denying that 2022 has brought unique challenges to overcome and steep hurdles to jump.

But before this year comes to a close, there’s one more thing to get excited about – G2’s third annual conference, Reach 2022. Packed with all-star speakers and one-of-a-kind sessions, it’s all happening on December 1st!

We’re so excited that Reach is back and better than ever. We’ve invited the world’s best marketers, sales leaders, and entrepreneurs to share their proven, prescriptive strategies, and playbooks in this completely free and digital G2 event.

And if that weren’t enough, G2 customers get to attend VIP masterclasses on driving customer advocacy and data-driven marketing. Customers will walk away with playbooks that will expand their business with the help of G2 products.

Still need some convincing? Keep reading! We’ve got five great reasons why you should make Reach 2022 a top priority and end the year on a high note!

1. Amazing list of speakers

This year’s list of speakers will give attendees a chance to gain exclusive insights into the ins-and-outs of the current software market from leading venture capitalists and C-suite software executives across industries.

Reach 2022 speakers

Some of the speakers on the outstanding lineup include:

Reach 2022 will also feature our very own Godard Abel, co-founder and CEO of G2, and Sara Rossio, our Chief Product Officer, as they pull back the curtain to discuss G2’s latest growth, evolution, and the road ahead. We’ll also shine a spotlight on our latest launch, G2 Market Intelligence.

2. It’s fully remote

Reach 2022 will be fully remote and 100% digital. This means that all attendees can learn more about the pulse of software, the state of martech, and expert CMO strategies from the comforts of their own homes or a conference room at the office with their team members. 

There’s no need to consider factors like how to travel to G2’s headquarters in Chicago for attendance – log in from wherever you are!

3. It’s free

While the price of some conferences sets you back a significant amount, Reach is absolutely free. This was important to us, as we know the current economic state may be causing stress and financial uncertainty across industries. The goal of Reach is to offer a free, virtual experience to clarify the state of software during these difficult and transformative times. 

So don’t worry about paying for parking, the cost of the ticket, or buying a new outfit to impress the connections you’ll make along the way. Reach is free to register. All you have to do is sign in on December 1st to enjoy top-notch content from VCs and C-level software execs centered around only the topics you care about most.

4. Actionable takeaways

Reach 2022 attendees will hear actionable tactics used by Chief Marketing Officers and other top executives to help explore and navigate market downturns and learn how to come out even stronger than before. With each of our speakers bringing something new and different to the virtual meeting table, you’ll discover how to build up your sales strategies, enhance your marketing tactics, and boost revenue for your organization in ways that actually apply to you.

For example, attendees will hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the state of go-to-market (GTM). During this session, he’ll cover what’s broken, as well as the types of software that marketing and sales leaders should tap into to unify teams, inform strategies, and drive growth for the long haul. There’s also Bill Macaitis, former CMO of Slack and Zendesk, who will be doing a deep dive about how customer advocacy plays a part in building a brand, especially in a downturn.

Amanda Malko, CMO here at G2, will be joined by leading SaaS CMOs Meagen Eisenberg and Bryan Law to share insights into how they navigate growth during economic downturns and how they’re adapting their marketing plans to best serve customers and grow in today’s environment.

And Jason Lemkin of SaaStr will lead a must-see session about the state of software today. This candid discussion with top investors will go into detail regarding the world of B2B software.

With so many sessions to attend, you’re sure to leave Reach with action items to apply to your personal life or your business world, no matter the size or the industry.

5. Learn from members of G2

Instead of meeting the hard-working and forward-thinking team here at G2 in person (like we did for Reach 2019!), we’ll do you one better: you get to learn from us instead.

Some of our employees and top leaders here at G2 will share their expertise so attendees can find out what powers our rocket ship. You’ll get a front-row seat to a conversation with G2 CEO Godard Abel centering around the future of G2 and the ways we’re evolving! Plus, we’ll reveal G2 Market Intelligence and show you what it can do for your business.

Valued G2 customers will get to attend invite-only content!

  • Customer Advocacy and Growth at G2: Masterclass with Katlin Hess, G2 Director of Customer Marketing. This session will focus on how to best drive customer advocacy using G2 reviews. Customers will also find out what goes into their G2 rating, how to build a comprehensive review generation strategy, how to amplify the voice of your customers, and key metrics for measuring success.
  • Data-Driven Marketing and Buyer Intent Data: Masterclass with Robin Izsak-Tseng, G2 VP of Revenue Marketing. This session will teach customers how to unleash the power of G2 Buyer Intent through paid media, triggered campaigns, sales and marketing alignment, and lead scoring. By the end, customers will know how to optimize intent data and measure success to take their demand strategy to the next level.

Sign up today!

Reach 2022 will be here before you know it. Don’t miss out on the chance to attend G2’s completely digital, totally free conference. We’re looking forward to seeing you – virtually – there on December 1st!

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