Advertising & Marketing

Robert Syslo Jr. Provides the Branding and Marketing Services That Every Business Needs in 2021 With Sysloventures

NEW YORK, NY / ACCESSWIRE / February 1, 2021 / Many people have thought about the possibility of owning their own business and achieving their goals while fulfilling a task such as serving the public and meeting their needs. But to achieve this …

NEW YORK, NY / ACCESSWIRE / February 1, 2021 / Many people have thought about the possibility of owning their own business and achieving their goals while fulfilling a task such as serving the public and meeting their needs. But to achieve this …

NEW YORK, NY / ACCESSWIRE / February 1, 2021 / Many people have thought about the possibility of owning their own business and achieving their goals while fulfilling a task such as serving the public and meeting their needs. But to achieve this in a more effective way, it is necessary for people to promote their services or products so that a

Read More

Senior-Living Home Stops Advertising ‘Early Vaccine Access’ After Minnesota Refers Them To State Attorney General

“Get the Covid-19 vaccine, NOW!”

Molly Wilson saw the bold font jump out from a mailer sent to her mother in January from New Perspective Senior Living, which runs two dozen long-term care centers in the upper midwest.

“The sooner you commit to joining a New Perspective community,” the mailer said, the sooner “you and your loved one can both get the Covid-19 vaccine.”

Wilson, who handles finances for her mother, who has dementia, read the marketing postcard in disgust. 

“I found it disturbing that this facility was marketing based on access to a vaccine,” said Wilson, who runs a hybrid school-therapy center outside

Read More

Realigned CSR, Online Brand Marketing, Fun Shopping to Mark 2021

Rarely does one year bring as much disruption across virtually all industries, and to conventional marketing wisdom, as 2020. A global pandemic, nationwide civil unrest, unprecedented levels of social and political polarization and a presidential election that was one for the history textbooks—combined to send companies and their PR and marketing teams scrambling to reorient and recalibrate plans and strategies.

Amidst adversity lies opportunity. Companies and organizations that can anticipate what the public wants and needs and provide it, may grow. In this light, we asked academics about what’s ahead in 2021 for PR, communication and marketing.

Lawrence Parnell, associate professor/director, Strategic Public Relations, Graduate School of Political Management, The George Washington University

“Management and clients will want more justification for using scarce capital and human resources; employee communication will be critical to re-engaging staff and boosting morale as the pandemic winds down; and purpose—or CSR communication—will need

Read More

The three pillars to overcome SaaS marketing complexity

30-second summary:

  • Make an art of acquisition — Turn your website into a customer-winning machine. Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently.
  • Quantify conversion value — Calculate the true cost of every lead and client. Forensic attribution that connects every step along the purchase funnel is essential for publishers to determine the price of a sale and develop campaigns that will deliver on core KPIs and make the best use of budgets.
  • Boost retention revenue — Find the perfect formula for maintaining strong incomes. Sustainable success depends on not only uncovering the factors that encourage customers to stick around, but also determining which ones drive the highest profits and warrant the biggest share of investment.

The pandemic has proved what most software-as a-service (SaaS) publishers

Read More

Advertising for the big game requires super sensitivity

With the pandemic continuing to cast its gloomy shadow, marketers face especially long odds this year to design an alluring Super Bowl ad—and some are scoring by choosing not to play, a Miami Herbert Business School marketing specialist says.



It’s fourth down, a mile to go, and the clock is winding down—just 30 seconds to be exact. The challenge for advertisers of designing a winning ad for the Super Bowl—a 30-second spot with a $5.5 million price tag that will play to some 100 million viewers in 25 languages in 180 countries—has never been tougher, according to Claudia Townsend, an associate professor of marketing at the University of Miami Patti and Allan Herbert Business School. 

Townsend highlighted that marketers target specific audiences with tailored messages. The Super Bowl is the colossal anomaly. 

“What makes the Super Bowl so different is that it’s such a broad, generalized population sample—there are kids,

Read More

Messenger Marketing eCommerce Business Strategies YouTube Ad Services Launched

Press release content from Marketers MEDIA. The AP news staff was not involved in its creation.

Honour Media has announced its updated eCommerce business solutions for companies looking for ways to improve their growth for 2021 with experiential messenger marketing and YouTube advertising.

Honour Media has launched its updated services for eCommerce businesses looking to begin using messenger marketing and YouTube advertising for their 2021 marketing campaigns.

More information is available at https://honourmedia.co

The newly updated services from Honour Media aims to give eCommerce business owners the ability to grow their company with conversational messenger marketing and YouTube advertising that can improve their conversion rates and increase their sales for 2021.

When looking to scale up an eCommerce business, many companies can struggle to find ways that can help them to stand out from their competitors. Furthermore, with an increase in the interest in digital sales

Read More