How to Use UX Research to Help Your Company Grow: 3 Proven Tips
Who knows your target audience better than your team? Your clients themselves. Users with their demands, likings, and desires are...
Advertising & Marketing
When is a martech stack too complex?
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence...
Data-Driven Marketing: Keeping and Maintaining Data That Matters
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and...
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it...
How to Image Swap Dynamic Content on Apple Mail With Litmus Personalize
An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the...
How To Do It Right
Customer onboarding has the most significant impact on your business and your bottom line. This is mainly because it’s the...
Announcing: 2022 Litmus Email Excellence Award Winners
Back in September, we announced a call for submissions to our 2022 Email Excellence Awards. We received 116 responses from...
My 3 Words for 2022
What is My 3 Words About? The My Three Words idea is simple. Choose 3 words (not 1, not 4)...
10 Future Trends of Ecommerce Customer Experience
Customer experience is probably one of the most crucial aspects to focus on for ecommerce companies.According to the PWC customer...
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing...
Why Investing In App Development is the First Step to Unlock Business Success?
Mobile apps offer the most efficient and powerful tools for a business brand to gain a competitive advantage. Mobile app...
How to Boost Your Instagram Business Account, A Few Simple Steps
Instagram is not just a photo and video-sharing app it is more than a content-sharing social network. Instagram offers companies...
