8 Ways to Improve Your Email Marketing Results
Email marketing is an inexpensive yet highly effective way to reach customers. Get the most from it by using these...
marketing
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your...
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you...
Content Marketing ROI and Metrics: From Context to Leads
Facebook Twitter LinkedIn Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers...
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation —...
Milestone Messaging: what is it and how to use it in SaaS marketing?
Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around...
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we...
The Missing Voice in Modern Content Marketing (And How to Fix It)
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to...
Nostalgia Marketing: Statistics, Benefits, and Examples
Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to...
9 holiday marketing ideas to drive sales this season
By Kelsey Johnson November 8, 2022 Stand out from the crowd with these fun marketing campaigns. For many businesses, the...
MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured in MarTech Outlook! MarTechOutlook is...
Data-Driven Marketing: Keeping and Maintaining Data That Matters
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and...
