What Google’s Helpful Content Update Means for your SEO
On September 9, 2022, Google announced that the rollout of its update to Google's Helpful Content was completed. Google's algorithm...
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4 Ways To Build Your Own Content Marketing Dashboard
Build the right content dashboard for the right audienceBefore you dive into creating your dashboard, think about who needs to...
How to Develop an Effective SaaS Content Marketing Plan
Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound...
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks. (more…)
5 Reasons it’s Smart to Outsource Content Marketing to an Agency
When we talk with prospective clients about implementing their inbound marketing programs, a concern that often arises is the sheer...
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demandsAs readers, we skim through article subheadings and intro sentences, to check whether they're...
How to Create a Content Marketing Strategy for a Niche Audience
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian...
5 Elements of Content That Will Build Brand Recall
Gone are the days of traditional sales and marketing strategies. In today’s media landscape, driving sales and engagement through content...
How to Use Lead Nurturing Content to Close Sales
This article was originally published on Sales & Marketing Management. (more…)
Hiring Questions for Content & Social Managers
Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains...
How To Refresh Old Content
Why You Should Refresh Old ContentBetter Rankings and Organic TrafficAs you keep adding new content to your blog, the old...
Save Time with These 7 Productivity Tips for Content Marketers
It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market...
