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The latest data on martech and marketing ops careers, and an ode to spreadsheets
17/10/2022 1:20 AM
Advertising Marketing

The latest data on martech and marketing ops careers, and an ode to spreadsheets

Fifty percent of martech and marketing ops specialists received a promotion in the earlier calendar…

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Amanda T. Noriega
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What are we automating in marketing and martech in 2022, and who is automating it?
16/10/2022 1:15 AM
Advertising Marketing

What are we automating in marketing and martech in 2022, and who is automating it?

Apologies for the lull in posting. I took a very long, a lot-desired household holiday…

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Amanda T. Noriega
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Marketers keep replacing major martech apps, integration #1 factor for replacements
15/10/2022 1:13 AM
Advertising Marketing

Marketers keep replacing major martech apps, integration #1 factor for replacements

My close friends at MarTech.org not too long ago unveiled their newest Martech Substitution Study…

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Amanda T. Noriega
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Think the martech landscape is big? Here’s the size of the software industry overall
14/10/2022 1:12 AM
Advertising Marketing

Think the martech landscape is big? Here’s the size of the software industry overall

Around the 11 decades that I have been publishing the martech landscape, as it mushroomed…

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Amanda T. Noriega
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Are we “digital” yet? An algorithmic answer to a philosophical question
13/10/2022 1:09 AM
Advertising Marketing

Are we “digital” yet? An algorithmic answer to a philosophical question

“We’re moving into a put up-electronic-transformation period, in which organizations are no longer planning to…

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Amanda T. Noriega
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Tips & Tools for Getting More Exposure – Chief Marketer
11/10/2022 2:48 AM
Advertising Marketing

Tips & Tools for Getting More Exposure – Chief Marketer

In the world of digital marketing and SEO we often hear that “content is king.”…

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Amanda T. Noriega
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11/10/2022 2:48 AM
Advertising Marketing

Goodwill® Announces New Chief Marketing Officer

Press release content from PR Newswire. The AP news staff was not involved in its…

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Amanda T. Noriega
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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
11/10/2022 2:37 AM
Advertising Marketing

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

In 2019, I hypothesized that we were on the cusp of a Second Golden Age…

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Amanda T. Noriega
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08/09/2022 1:43 AM
Advertising Marketing

Small Business Advertising & Marketing Options In Canada 2022

Free Online Advertising in Canada for Small Business Owners, Sellers, Digital Marketers, and Entrepreneurs in…

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Amanda T. Noriega
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15/04/2022 1:01 AM
Advertising Marketing

3 Easy Ways to Fix Duplicate Content Issues on Your Website

The digital marketing game has advanced a lot. And unlike a decade ago, today, there…

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Amanda T. Noriega
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