Events have evolved to become smarter, more valuable, and curated through increasingly digitized components. B2B shows are now enhanced with high-end data-driven digital tools that create value for attendees at every stage, they are also ensuring high ROI for exhibitors. These Smart Events need smart solutions like ExpoPlatform. Equipped with powerful features like AI matchmaking, lead intelligence, Smart Event app, hosted buyer program, etc – ExpoPlatform is well-positioned to provide a highly personalized and meaningful event experience for businesses and professionals.
Here are 12 reasons why ExpoPlatform is the ideal choice for your events:
1. The multilingual platform for international organizers
ExpoPlatform helps organizers communicate with their audience in their own language, and makes it easier to reach a wider global audience. It’s a multilingual platform that can be translated into 12 languages. This reduces the barriers to entry for international organizers and makes their events more accessible to people from all over the world. ExpoPlatform is one of the best smart events platforms in the world.
2. AI-powered personalization
Networking is the lifeblood of events. ExpoPlatform’s AI matchmaking tool has a unique person-to-object feature allowing organizers to connect users with other delegates and get personalized matches for content, companies, and more. This is similar to recommendations from Amazon or Netflix which keep their audience hooked.
3. Flexibility to customize as per event type
B2B shows encompass diverse industry verticals and come in different sizes.ExpoPlatform provides a wide range of modular solutions that can be used to build a customized experience for any audience. Organizers can select from event app, registration, and event website modules to more complex solutions in interactive floorplans, lead intelligence, and hosted buyer programs.
4. Grow your event community
ExpoPlatform offers a 365 community solution with more features than other 365 community platforms that helps organizers connect with their audience the whole year round. Using features such as community groups, on-demand webinars, and exhibitor marketplaces, so they can engage attendees and create a ready pool of leads.
5. Keep full control of your data
With ExpoPlatform, event profs can rest assured their data remains completely in their control. ExpoPlatform’s data policy gives full power of customer data to organizers while assuming the role of a processor. No data is shared with any third party and is deleted as required. This makes it stand apart from other event tech providers that can share audience data with other organizers and advertisers.
6. It’s a product discovery platform!
ExpoPlatform helps drive business growth around the year by offering buyers a wide range of options to discover new products and services. With features like AI product recommendations, showcase hubs, and a Product Finder RFI tendering tool, there’s always something new brewing.
7. Single dashboard for exhibitor ROI
A unified dashboard provides a bird’s eye view of attendee activity and analyzes exhibitor ROI. All the buyer information is visible in one place – interactions, downloads, booth scans along with lead scoring – making it easier to track engagement and see which areas need improvement. This allows exhibitors to make changes on the fly and schedule meetings with prospects.
8. Hosted buyer services for VIPs
ExpoPlatform’s hosted buyer management services enable organizers to create fully managed VIP concierge services. It streamlines event planning, and communication and helps automate numerous tasks associated with managing a hosted buyer program. This includes qualifying buyers, meeting scheduling, itinerary management, and rating the success of meetings.
9. No code website builder
Don’t have any coding experience? No issues! ExpoPlatform’s ‘no code’ event website builder uses a drag-and-drop format to create a visually engaging, interactive website that’s integrated with the event agenda, speakers, and sponsors. Organizers can expand the reach of their events by using various promotional features and tools.
10. Exhibitor manual to manage at scale
For a large-scale tradeshow, organizers can use the exhibitor manual to manage exhibitors at scale. It includes checklists and task notifications, email automation for reminders, and provides a birds-eye view of all exhibitor profiles and their data.
11. All-in-one lead intelligence solutions
ExpoPlatform’s lead retrieval system helps scan contacts, qualify prospects and nurture leads from a single source. Lead scanning and scoring features eliminate the need for business cards and get complete information about company profiles, products, and booths.
12. Smart Event app
Most features of ExpoPlatform’s event management suites are AI matchmaking, meetings, agenda, floorplan, hosted buyer, and lead intelligence that is also integrated into the mobile app. This allows attendees and exhibitors to maximize their event experience with the click of a button. For organizers, the app provides a centralized platform to improve event management with real-time data and analytics, engagement, and feedback.
Jeena Alfredo is a passionate digital marketer at The Business Goals. She is working with other companies to help them manage the relationship with The Business Goals for the publications.
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