What Was All That Media Monitoring Talk About?


The third installment of HBO Max’s hit sequence “Succession” was a single of the most highly anticipated seasons of tv in 2021. For individuals who really don’t check out, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the greatest media and amusement business in the world.

The 2nd period finished in thrilling vogue, with Kendall Roy, Logan’s son, double-crossing his father in a shocking push meeting exactly where he was supposed to acquire the tumble for a firm scandal, but instead implicated his father in the scandal and a host of include-ups and illegal action.

But, this is a web site about PR, communications and media relations, so plenty of about the plot summary. Alternatively, let us chat about how Period 3 began with Kendall Roy centered on receiving his media checking equipment and technique in place as he gets prepared to take on his father and snatch his media empire absent.

As Kendall leaves the push convention, he asks his bumbling cousin Greg to commence monitoring the media and typical community for reaction to his assertion about his father. Greg, who in no way quite understands what is going on in any condition, agrees to assistance devoid of comprehending what exactly is concerned he is primarily trying to manually maintain monitor of the reaction to Kendall’s push meeting throughout all of the web and social media right up until a more official resolution is available.

Certainly, this method fails, and it fails in hilarious trend (at a person position, Greg responds to Kendall by declaring that his major takeaway from the media coverage is that “the world-wide-web is big”). He is remaining striving to produce down specific tweets, which is the two humorous and pathetic. But putting the humor of the predicament apart, this episode makes a salient place about the great importance of a actual-time media checking system, specially through a major information party or crisis. Trying to keep track of all the relevant media and community sentiment for a manufacturer is unattainable, as Greg shown.

But even a alternative like Google Alerts, or a system that does not provide obtain to all media varieties, is not plenty of in the most significant moments for a manufacturer. Fairly, an all-in-one particular Attained Media Suite that presents monitoring and sentiment analysis for Tv set, radio, on the web news, social media and podcasts is what Kendall Roy – and all enterprises and manufacturers involved with their media protection – wanted as he organized to just take on his father.

Succession is a single of the most critically-acclaimed and preferred displays on Tv set currently, but because of the media and PR concentrate of the show, there are classes to be acquired for any individual in communications, PR or media. In the time 3 premiere, the lesson was distinct – really don’t get caught like Kendall Roy did, without having a thorough media monitoring tool in location.

Leave a Reply