Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.”...
martech
You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings
In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans...
Martech Stack: Three Things To Know
Facebook Twitter LinkedIn Sean, a small business owner, reached out to me and asked how to set up an efficient...
What to expect in martech in 2023 and how to harness it to your advantage
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better...
When is a martech stack too complex?
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence...
MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured in MarTech Outlook! MarTechOutlook is...
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it...
The latest data on martech and marketing ops careers, and an ode to spreadsheets
Fifty percent of martech and marketing ops specialists received a promotion in the earlier calendar year. More precisely, fifty percent...
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in posting. I took a very long, a lot-desired household holiday vacation — pretty much fully...
Marketers keep replacing major martech apps, integration #1 factor for replacements
My close friends at MarTech.org not too long ago unveiled their newest Martech Substitution Study 2022, exactly where entrepreneurs shared...
Think the martech landscape is big? Here’s the size of the software industry overall
Around the 11 decades that I have been publishing the martech landscape, as it mushroomed from ~150 options to ~10,000,...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
