Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
One of the perennial criticisms of the martech landscape is that “most of these products…
Advertising Marketing
Advertising Marketing
You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings
In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will…
Finance Accounting
Martech Stack: Three Things To Know
Facebook Twitter LinkedIn Sean, a small business owner, reached out to me and asked how…
Advertising Marketing
What to expect in martech in 2023 and how to harness it to your advantage
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with…
Advertising Marketing
When is a martech stack too complex?
At many companies — but not all — their martech stack has become too complex.…
Finance Accounting
MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured…
Advertising Marketing
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the…
Advertising Marketing
The latest data on martech and marketing ops careers, and an ode to spreadsheets
Fifty percent of martech and marketing ops specialists received a promotion in the earlier calendar…
Advertising Marketing
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in posting. I took a very long, a lot-desired household holiday…
Advertising Marketing
Marketers keep replacing major martech apps, integration #1 factor for replacements
My close friends at MarTech.org not too long ago unveiled their newest Martech Substitution Study…