How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on…
Finance Accounting
Finance Accounting
Content Marketing ROI and Metrics: From Context to Leads
Facebook Twitter LinkedIn Content is vital in B2B marketing, especially in a long purchase cycle.…
Business Ideas
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective…
Finance Oportunity
Milestone Messaging: what is it and how to use it in SaaS marketing?
Delivering a lot of value to customers with your SaaS product is almost a guarantee…
Finance Oportunity
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers…
Business Ideas
The Missing Voice in Modern Content Marketing (And How to Fix It)
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable…
Finance Oportunity
Nostalgia Marketing: Statistics, Benefits, and Examples
Human beings are known to be “rational” or “logical” beings, but that is not the…
Business Finance
9 holiday marketing ideas to drive sales this season
By Kelsey Johnson November 8, 2022 Stand out from the crowd with these fun marketing…
Finance Accounting
MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured…
Advertising Marketing
Data-Driven Marketing: Keeping and Maintaining Data That Matters
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how…