How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on…
Finance & Accounting
Finance & Accounting
Content Marketing ROI and Metrics: From Context to Leads
Facebook Twitter LinkedIn Content is vital in B2B marketing, especially in a long purchase cycle.…
Business Ideas
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective…
Finance & Oportunity
Milestone Messaging: what is it and how to use it in SaaS marketing?
Delivering a lot of value to customers with your SaaS product is almost a guarantee…
Finance & Oportunity
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers…
Business Ideas
The Missing Voice in Modern Content Marketing (And How to Fix It)
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable…
Finance & Oportunity
Nostalgia Marketing: Statistics, Benefits, and Examples
Human beings are known to be “rational” or “logical” beings, but that is not the…
Business & Finance
9 holiday marketing ideas to drive sales this season
By Kelsey Johnson November 8, 2022 Stand out from the crowd with these fun marketing…
Finance & Accounting
MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured…
Advertising & Marketing
Data-Driven Marketing: Keeping and Maintaining Data That Matters
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how…