Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with inactive subscribers and improve your email marketing results!
1. Ensure your content is relevant
First, take a look at your email content and make sure it is interesting and relevant to your audience. If you’re sending boring emails, it’s no wonder that people are uninterested. The average person receives 121 business emails per day but only responds to about 25% of them. That means that for every 4 emails you send, you can expect only 1 response so try spicing up your email content with interactive elements like polls or quizzes.
2. Offer Discounts
Another great way to re-engage inactive subscribers is to offer them a discount or other incentive for interacting with your brand again. Everyone loves a good deal, so this is a great way to get people interested in your company again.
You could also offer a contest or giveaway to entice people to open your emails or start emailing people who have interacted with you recently but haven’t subscribed to your email list. This could be someone who visited your website or made a purchase from your store and email them to offer a discount for signing up for your email list, or give them exclusive content that they can only access if they’re on your email list.
3. Reach out using different channels
Try other channels to reach your inactive email subscribers. If you’re only emailing people and they’re not responding, try reaching out to them on social media or give them a call. This personal re-engage touch can go a long way in getting people interested in your company again. For example, you could send a Facebook direct message to someone who hasn’t opened your email in a while and offer them a discount on your products or services.
5. Use retargeting Campaigns
You should use retargeting campaigns to re-engage with inactive email subscribers who haven’t interacted with you in a while. You can use ads on social media or Google to reach people who have subscribed to your email list but haven’t opened your messages recently. According to statistics retargeting campaigns have a 70% higher chance of conversion than regular ads, so this is a great way to get people interested in your company again.
6. Automate a re-engagement sequence
Automate a series of re-engagement emails, for example, a sequence of 3-5 emails that are sent over the course of a few weeks. This allows you to connect with inactive subscribers without bombarding them with too many messages at once. Subscribers not replying to the reaction email should be removed as keeping them in your email lists might hurt your sender’s reputation – thus negatively impacting your email deliverability metrics.
By following these tips, you can re-engage with inactive email subscribers and improve your email marketing results!
Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful marketing campaigns!
© 2022, Vertical Response. All rights reserved.
About the Author
